Sharjah constitutes almost 20% of the UAE’s population and has experienced exponential growth between 1975 and 2010, increasing from 75,000 residents to nearly 830,000. Because a large part of the population is between the ages 25 and 34, the country will have many able-bodied people support the future demand for goods and services in the emirate and companies will be able to choose employees from a healthy pool of talent. Supported by a collection of outstanding higher learning institutions, Sharjah produces some of the brightest and most talented graduates in the region. The American University of Sharjah (AUS) alone has an enrolment rate of more than 5,600 undergraduates from 90 countries, pursuing academic disciplines ranging from business administration, architecture and engineering to fine arts. The talent pool, combined with the cheaper cost of living and labour relative to neighbouring emirates, allows for a tremendous advantage.